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"It was sort of like sleepwalking," he says. "It was like something bigger than me was telling me to do it. I just felt drawn there somehow, just like when I went to Israel. I’d never heard of this place, but that’s where I was going. I got there, went out and buried it and didn’t make any conscious effort of figuring out how to get back there ever again. When it was done, I felt like there was nothing inside of me. I cried for days and days and didn’t understand why. For days afterwards, I wasn’t sure I wanted to play music. I wasn’t sure I wanted to do anything or have anyone around me. It was complete emptiness."

--Omar Rodriguez-Lopez, The Mars Volta

Suddenly, people are waking up in droves from the dreamland of corporate cool. We’re realizing that ever since we were little babies crawling around the TV sets in our living rooms, we’ve been lied to, propagandized, and told incessantly, day after day, that we can find happiness through consumption. That’s why, like rats in a Skinner box, we’ve kept on pressing that BUY button – millions of us marching in lockstep, all dreaming the same consumerist dream.

Now the fog is lifting. We’re finally beginning to understand where this bogus cool has been leading us: not to happiness and prosperity as promised in the ads, but to cynicism, ecocide and a brutal, dog-eat-dog future.

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